Learn how to customize the layout of your channel to feature specific content to both new and returning viewers.
- [Instructor] Now that we've uploaded some videos…to our YouTube channel, and we've created some playlists…to organize those videos, let's talk about…how we can customize the layout of our channel.…From the YouTube Creator Studio dashboard,…I'm going to click on the View Channel link at the top…to go to my YouTube channel.…Now, this view right here isn't exactly…what other users are going to see…when they come to our channel.…To see what it's going to look like for them,…we need to click on the Customize Channel button.…So this is what it's going to look like…when users come to our YouTube channel.…
However, it depends on the user's status.…Are they a returning subscriber,…or are they a new visitor?…Depending on that, they're going to see…some different things on our channel.…You can see right now, we're on the…For returning subscribers tab,…and what they see by default on YouTube…is the last video that we've uploaded,…happens to be Ginger Cookies with Lavender Decor.…However, we can customize that…by clicking on the pencil icon over here to the right.…
First, learn how to create a channel and attract subscribers. Then find out how to brand your YouTube page, create engaging playlists, and customize content to draw in more viewers. Discover tried-and-true SEO techniques to optimize videos for search engines, and find out how to join the Partner Program, which earns you money by allowing advertisers to display ads on your videos. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.
- Explain the importance of obtaining subscribers when using YouTube for marketing or monetizing.
- Describe what information can be accessed via the YouTube Creator Studio dashboard.
- Assess the pros and cons of creating playlists on a YouTube channel.
- Name the program YouTube creators can use to monetize their videos.
- Summarize three methods in which creators might convince users to subscribe to their channel.
- Compare and contrast the pros and cons of high search volume keywords and long-tail keywords.
- Explain how to use YouTube Analytics to evaluate which of your videos are most successful.