content map YouTube


show more Creating a content map provides you with in-depth training on Business. Taught by Jason Osder as part of the YouTube Projects for Business and Marketing show less
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Creating a content map

Content mapping is related to site mapping, which is one of the core tools of information architecture. The idea is when you're planning any sort of media-heavy campaign, it's a good idea to visualize your content and draw a diagram. Here's what my content map looks like. Now, content maps are based on the principles of information architecture and especially the site map or birds eye view. There's a lot on information architecture on OmniGraffle, which is the tool that I prefer to make these types of diagrams.

The difference between a site map and a content map is that a site map seeks to diagram all of the content on the site. Whereas a content map is not concerned with the structure of a particular site so much as diagramming the paths that the content takes to reach the users in different places. In a lot of ways this resembles a flow chart, we're showing how content flows from one place to another. The whole idea here is to have an efficient communications tool.

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Creating a content map
Video duration: 2m 46s 1h 51m Appropriate for all

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Creating a content map provides you with in-depth training on Business. Taught by Jason Osder as part of the YouTube Projects for Business and Marketing

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Business Video
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YouTube
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