Join Anson Alexander for an in-depth discussion in this video Creating a business account on YouTube, part of Marketing and Monetizing on YouTube (2014).
To start using YouTube you need to have a YouTube account to log into that you can upload videos to. Because YouTube's owned by Google, a YouTube account and a Google account are the exact same thing. So here I am on youtube.com. And if I already have a YouTube account or a Google account, I can just click on the blue sign in button at the top right of the screen. From here I can log into my YouTube account. If you don't already have a Google account you can click on the blue create an account link at the bottom of your screen. For this course, I'm going to be using an example account for the Landon Hotel brand so I'll just go ahead and log into that account now.
When I log in I'll be brought back to YouTube. And now, if I want to start using this account as my YouTube account, I'm ready to go. However, if you go the very top right corner of your screen and you click on the thumbnail associated with your account. You'll be able to see what your account is named. And usually it's going to be your personal name, your first and last name. And you may very well decide to use your first and last name as your YouTube account. However, if you're using YouTube for your business, maybe your marketing for your particular product or service.
You might want to create a Google+ business page for your business, and then you can use your business name as your YouTube name. So let's take a look at how we would go about doing that. To do that, we actually have to move away from YouTube.com. So I'm going to go to a different website. I'm going to go to Google+, which is just plus.google.com. When I do that, it's going to bring me to my Google+ profile. But again, this is my personal profile. And we need to create a business profile so that our business name can be used on YouTube.
So to do that, we're going to mouse over the home icon on the very left side of our screen. And we're going to scroll down this navigation to the Pages section and go ahead and click on it. From the Pages section we want to go ahead and create a page for our business, so we can click on the blue, Get your page button. From here we're just going to go ahead and go through the steps of creating our Google+ business page. So for all of these different areas you can choose whatever option is best for your scenario. For the example that I'm using we're going to be creating a YouTube page for a hotel brand.
So I'm going to click on Storefront for my business type. And then I need to go ahead and enter my business address so that Google knows where it's located. Once I've entered the address I can go ahead and search for it. If Google doesn't find it right away that's okay. You can click on I've already entered the name and address. It will take you to the next step where we enter all of our business information. So for this example, my business name is Landon Hotels, it's in the United States, we'll go ahead and enter the address again. You do need to choose a category for your business too. So you can go ahead, and just click in the Category field.
And just search for the category that best fits your situation. For this example, we'll put Hotel. And then, I'll go ahead and click Continue. It might bring up a screen asking if the businesses they already know about are the same as your business. If you're creating this page for your business for the first time then it won't already be there. And you can just click on the none of these at the bottom. And now it says, we need to create a Google+ page so that you can manage all of your business information on Google. And you can go ahead and tell Google that you're authorized to manage that business and then hit continue to create the Google+ business page.
For Google to allow you to manage this business on Google, you need to verify that it's actually your business. It does take a little bit of time to do that. We can create our YouTube page in the meantime. But you might want to click on the mail me my code button here, so that Google will send you a verification code by mail. So that you can actually verify that you're the owner of this business. For now, I'm actually just going to skip that step, however. And we'll verify later. When I do that, it takes me back to my Google+ page that I've just created for the Landon Hotel brand. I'm going to skip the Google+ tour here, because we're not too concerned about Google+ right now.
We want to go ahead and create a YouTube account for this page. So now that we have the Google+ account created,. We can go ahead and go back to YouTube.com up here in our browser. And then from the thumbnail icon at the very right top right corner of our screen. We can click on the icon and you'll notice that we now have the Landon hotel's brand listed there. And we can click on the button to create the YouTube channel. It just wants to verify that we want to create a channel for the Landon Hotel's Google+ page. We can click OK, and OK again.
And now we're brought back to YouTube. But instead of having our personal icon and our personal name up here to use as our YouTube account, we have the Landon Hotel's brand to use. So that's how you can create a Google+ business page. To then create a YouTube channel that has your business name instead of your personal name. And now you're ready to start uploading videos and build a following here on YouTube.
The course explains how to create a channel and join the Partner Program, and how to attract and best interact with subscribers. Then you learn how to customize your YouTube channel's About page, create engaging playlists, and customize content to draw in viewers. The course also explores how to optimize videos for search engines; add annotations, notes, and links; and use YouTube's InVideo Programming. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.
Want more YouTube tutorials? Check out Anson's companion course, Top 5 YouTube Channel Tips.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Creating a business account on YouTube
- Applying to the Partner Program
- Receiving payments
- Attracting subscribers
- Creating playlists
- Optimizing videos for SEO
- Using YouTube Analytics
Skill Level Appropriate for all
Q: This course was updated on 05/25/2016. What changed?
A: We added four tutorials on:
- Utilizing YouTube fan funding
- Requiring paid subscriptions for your channel
- Offering videos for rent or purchase
- Adding YouTube video cards to your videos