If you want to maximize the chance that your video page will rank, you need to make sure that the page gets indexed. One good way to do that is an XML video sitemap. Ian Lurie shows you how to get started.
- [Instructor] Videos can appear in regular search rankings.…Usually Google and Bing will link directly…to the relevant YouTube page.…If you want to maximize the chance…that your video page will rank instead of YouTube page,…you need to make sure that that page gets indexed.…One good way to do that is an XML video site map.…This isn't magic, much of the time…if you place video on YouTube, that's what'll rank.…But you can improve the odds that your page will rank,…with an XML site map.…If you've never heard of an XML site map,…here's a quick summary.…
A video site map lists videos you're embedding on your site.…The pages on which you're embedding them.…The video title and description.…And then, other optional information,…such as video thumbnail, reviews and ratings…and number of views.…A very basic XML site map looks like this.…This only works if embed the video…on a page on your site.…You can't create an XML site map for YouTube videos…if they're only placed on YouTube.…Well, maybe you can but it's pretty pointless…
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- List the two factors search engines consider when generating a score.
- Determine the appropriate video hosting service for your content.
- Recall the best practices for dealing with negative comments.
- Identify the appropriate way to adjust the timing in a transcript.
- Name the primary benefit of creating an XML site map for each video page on your own site.
- Apply information gathered from video analytics to increase your mobile audience.