Create a new YouTube ad campaign

- [Instructor] Now that we're familiar where all of the primary features of Google Ads are located, and we've uploaded a video to YouTube to use in our Ad campaign. We're ready to create our first Ad campaign. To do that, I've navigated to ads.google.com. I'm logged into my Google account and I'm on the Overview tab. As you can see up here at the top. You'll notice that in the middle of our screen, we have a button to create a new campaign and that's exactly what we want to do. So let's go ahead and click on it. You can see that there are different options based on the goal of your campaign. So right now we need to select which goal that we would like to achieve. If you mouse over these different options, there's some more information. So you can kind of get a better idea of what type of campaign that's going to look like. So we have sales campaigns, leads campaigns campaigns to drive website traffic, product and brand consideration. We have the brand awareness and reach, and app promotion campaigns. For now, I'm just going to select a brand awareness and reach campaign because I feel that it's a more general option when first starting out with Google Ads and advertising on YouTube. Once you select a campaign goal, then you can select the type of campaign that you'd like to create. And of course, we're going to create a video campaign for YouTube. So we'll choose video, and now we have the option to select a campaign subtype. This is essentially the format of the video Ad that we'd like our advertisement to be in on YouTube. So you can see there's a few different options here and we talked about these options earlier in the course, when we went over all of the different YouTube advertising options. Now, we have a full 32nd Ad that we would like to run. So we're going to leave it selected on skippable in-stream Ad. So they're going to not be able to skip for the first five seconds when they see the Ad, and then they're going to have the option to skip or maybe they'll watch the entire Ad which is really what we want, right? But feel free to select the option that is best suited for the type of advertisement you're going to be displaying and the type of campaign that you'd like to run. But I'm just going to click continue for now. In the next section, we can give our campaign a descriptive name which is important if we're going to have multiple campaigns as part of our marketing on YouTube. So we'll go ahead and we'll just call this H plus sport brand awareness. And we can also choose a number of different options here, the bidding strategy, our budget and dates. And as we move down the list, we'll see some more options as well. So when it comes to the bidding strategy, because of the type of campaign that we've chosen we only have one option here. And that is the target CPM option. What that means, is we're going to bid on how much we're willing to pay for 1000 views of our Ad. That's what CPM is, is cost per 1000. So we'll go ahead and we'll move down to the next section. So we can choose our budget and our dates. Now, notice here in the budget section that we have the option of creating either a daily goal or a campaign total goal. Even if we choose a daily goal, remember that we are configuring our campaign right now and we can have multiple Ads within one campaign. So this is the budget for the entire campaign. So if we set say a daily budget of maybe $10 that means that all of the Ads that fall underneath this campaign will never exceed spending more than $10 per day. When we go in and we actually upload our individual Ads we'll have the option to set budgets for those Ads as well but they'll never going to be able to exceed what our whole campaign budget is. We can also choose the start date and end date. We'll just leave that as is for now. In the next section we can choose which networks we'd like this video Ad to display on. Obviously we want to advertise on YouTube. So right now, if we click here, you'll notice that we are going to advertise in front of YouTube videos. And we also have this video partners on the display network selected. What this means, is we can actually advertise in front of videos that are on websites that are not necessarily on YouTube. That's up to you, generally speaking if you want to get the most reach from your video Ads, it's probably a good idea, but there is a little bit of, you know, chances that your Ads might show up on websites that maybe you don't necessarily want to be associated with, that sort of thing. If you just like YouTube, you know what website people are going to be on when they see your Ads. So that's up to you, but for now, I'm going to leave both of these selected and we'll move down to the next section, which is the locations section. So this is obviously where we want our ad to be displayed. So you should, at this point, you know, you're creating your Ad, you should have an idea of where the people are that you'd like to target. So if you want to target the entire United States, you can leave that selected. Maybe you also want to target Canada or maybe a different country. So you can come in here. You can be very specific. You could enter, you know, a specific city if you wanted to. So I could just advertise in Los Angeles if I wanted to. We'll go ahead and we'll leave it pretty general for now. And we'll say the United States. We can also choose which languages our targeted audience is going to speak. So do we want to target only English speakers, also Spanish speakers, other languages, that's up to you right now. It selected all languages. This video is actually in English. So why don't we go ahead and just select English for this one? And we'll leave that in there. In the content exclusion section, we have a few options where we could kind of limit where we want our Ads to be shown. So by default, we are choosing the standard inventory option which excludes videos that might have strong profanity sexual content, violence, either real or dramatized. You could actually expand your inventory so that you say, you know what? I don't really care, I don't mind being in front of those videos. You could choose the expanded inventory if you'd like, or you could choose the limited inventory which would make the videos that your Ad shows in front of, make sure that they're even a little bit more PG so to speak. So that's up to you, and we can scroll down here. We also have this excluded types in labels section. So if we wanted to, we could say, you know what? I don't want my advertisement to be shown on live streaming videos. So we could exclude the live streaming video section by just clicking that checkbox. And you'll notice that on the right, we can choose specific digital content labels to exclude. So these are like the ratings, you know, do we want to exclude videos that have a mature audiences rating? Do we want to exclude videos that are for teens? So this is really up to you, depends on the product or service that you're advertising but you do have a lot of options in terms of limiting or expanding where you want your video to be displayed. Now, if we go down any further here we're going to start creating our Ad group. And that's we're going to go over in the next video. So we've finished the main campaign part and it takes us right into creating our first Ad group. Remember, we can have multiple Ad groups in one campaign. And then once we finished creating our Ad groups we're going to create Ads or at least one Ad and we could have multiple Ads within each Ad group. So we've gone ahead and we have finished configuring our first campaign for now.