Learn how and where to review analytical performance for your ad campaign.
- [Instructor] In this video, I'm going to show you how you can create some custom reports here in Google AdWords to dig a little bit deeper and see some more information than you would see on just the dashboard page of Google AdWords. So right now, I'm in the Reports section of AdWords and you'll notice that we don't have anything listed on this page yet because we haven't created any reports. We can create a completely custom report by clicking on the red report button and then choosing the type of the report that we'd like to create. But to get started, we also have another option.
There are a number of pre-defined reports already created by AdWords. We can run one of those reports, and then we can customize it to our liking and I think that that is an easier way to get started in using reports here in AdWords, so let's take a look at how we would do that. First of all, we're going to click on the pre-defined reports dropdown and you'll notice that we have a number of different options for the type of report that we can create. We're going to create a basic campaign report here in a second, but notice that you could also create a report specifically on your ad groups or your ads.
I also like these time reports. We can create a report that shows us when we've been getting the most interactions, what day of the week or even what hour of the day so that we could, in the future, adjust our campaigns to show more advertisements on that particular day or that particular time of the day. But for now, let's go ahead, go back to basic, and create a basic campaign report. You'll notice that when I do that, we have all of our campaigns listed and I have some old data in this account that I'm using for the report section, and I don't need to view all of these campaigns, so one thing I'm going to do is, you'll notice that there's this field called campaign state.
If I click on the dropdown to the right, I can specify which campaigns I'd like to see. But right now, I only want to see our enabled campaigns, so I don't want to see any paused or removed campaigns. I'll uncheck those check boxes and click on apply. As you can see, no we're just viewing our one active campaign which is the mineral water campaign. We have some information here. We can see the clicks, impressions, click through rate and so forth. But a lot of this information is information that we could also see on our dashboard, so we want to customize this report a little bit to see information that we wouldn't normally see just by going to the homepage of Google AdWords.
What we can do is we can drag any of these items over here to the left over to the right side so that they appear in our report. For example, let's say that we want to see our average cost per view, CPV. All I need to do is click and I can drag that over here to the right, and now if I go and scroll over, you'll see that we have the average CPV listed in our report. I can drag any of these over that I'd like. I can drag over interaction rate, engagement rate, any data that I think will be useful.
You can see that we have a lot of data here. There's a ton of stuff that you can look at. We could drag the times over so we could start getting some reports on which day of the week is most popular for each campaign. I also want to mention that you can drag information out of this report. Let's say, campaign type. We know we're looking at video campaigns, so we don't need to see that in our report. What I can do is I can go up here and I can find the campaign type item and I can drag that off to the left and you'll notice that it now disappears from our report. We can see information in kind of a more concise view.
I also want to mention that up here at the top, you can change the date range that you're looking at. Right now, we're looking at the last seven days but we could change that to, you know, this month or we could even go up here to the custom field and we could enter a custom date for us to look at. If you click on the downward facing arrow, you can download this report. You could download into a CSV file and then import it into Excel. Maybe you're going to use the data for some presentations and you're comfortable working in Excel, you can take it right out of AdWords and bring it into Excel.
Once you've got all of the information in your report that you'd like to see, you can save this report so that you can use it later on without having to completely recreate it each time. Once we have all the fields over here on the right that we want in our report, we can go up to the top right of the screen and click on the save as button. We can just call this General, and then click the save button. Now, if we go back to the all report section which is where we initially started, you'll see that we have a saved report.
We can run that report at any time and it will show us the newest data available for the date range that we've specified. Again, you have a lot of information on the homepage here in Google AdWords where we can get that bird's eye view, but if you want to really dig deep and get some advanced metrics about how your ads are performing, you're going to want to come over here to the report section and create some reports. Again, I think it's easiest to use some of these pre-defined reports and there's a number of different options in here, so you can kind of take a look on your own time and play around with things to find out which reports are most beneficial for your particular situation.
- Uploading a video to YouTube
- Using Google AdWords
- Creating engaging video ads
- Create a new campaign
- Scheduling ads
- Creating an ad group
- Configuring biddings
- Targeting by demographics
- Creating and managing ads
- Adjusting ads based on analytics
- Tracking conversions