Learn how to create a YouTube account.
- [Instructor] In order to use YouTube, you must have a Google account. You can use an already-existing Google account, or you can create a new one. It's important, however, that the YouTube portion of your Google account is set up as a brand account, so that users see your business name when viewing your channel instead of your personal name. Let's take a look at how we can do this. From youtube.com, without being signed into any account, let's click on the Sign In button at the top right corner. From here, we can either log in with an existing account, or we can create a brand new account.
To create a new account, we can click on More Options, and then Create Account. But I already have one that I'd like to use, so I'm going to log into an existing account, and once I get to setting up my YouTube page on my existing account, the little pop-up box we're going to see is the same pop-up that we would see if we created a new account. It's going to ask for our first and last name, but instead of entering that, we're going to select the option to use a brand name, so let's take a look at what that looks like. I'm just going to log in with an existing account. This is the account that is the owner of the company that I'm going to be using throughout this course, Topsy Turvy Cake Designs, so that's her email.
And now we'll go ahead and we'll enter her password. And we're logged into YouTube. Once we're logged into YouTube, we want to go to the top-right corner, click on the profile image here, and then click on, really, My Channel, Creator's Studio, any of these, so if we click on My Channel, you'll notice that we get that pop-up I was talking about where it asks for our first and last name. But if we look a little bit down in this pop-up box, you'll notice that there's a link that says, "Use a business or other name," and that's exactly what we want to do.
So, I'm going to click on that option, and now you'll see that we have the option to add our brand account name, so I'm going to add it in here. And then when we're ready, we can click on Create. So, here we are, we're brought back to YouTube. We have a brand-new YouTube account, so it doesn't look fancy. It's not fully configured and set up, but we have not set up a YouTube account that uses our brand name, Topsy Turvy Cake Design, instead of our personal name. I want to show you real quick, if you've already got a Google account and you already have a YouTube account set up for it, but it's not using a brand name, you can actually change that.
What you would do now that we have our YouTube account set up is we would go back up here to the top-right corner, and we would click on the profile image, and then from here, we're actually going to click on Settings, and you'll notice that underneath the Name section, we have this option that's called Advanced. And if we click on Advanced, this is where we can see all of the different information about our account and if it's associated with a brand or not, and from here, we have this link that says, "Move channel to your Google account "or a different brand account," so this is what you would use if before you started, you already had a Google account, and you already had a personal YouTube account created with that Google account, and you wanted to convert that personal YouTube account to a brand account, this is where you would come to do that.
First, learn how to create a channel and attract subscribers. Then find out how to brand your YouTube page, create engaging playlists, and customize content to draw in more viewers. Discover tried-and-true SEO techniques to optimize videos for search engines, and find out how to join the Partner Program, which earns you money by allowing advertisers to display ads on your videos. Finally, Anson shows how to use YouTube Analytics, explaining which statistics to focus on in order to better guide your content strategy.
- Explain the importance of obtaining subscribers when using YouTube for marketing or monetizing.
- Describe what information can be accessed via the YouTube Creator Studio dashboard.
- Assess the pros and cons of creating playlists on a YouTube channel.
- Name the program YouTube creators can use to monetize their videos.
- Summarize three methods in which creators might convince users to subscribe to their channel.
- Compare and contrast the pros and cons of high search volume keywords and long-tail keywords.
- Explain how to use YouTube Analytics to evaluate which of your videos are most successful.