From the course: Learning YouTube Analytics

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Audience demographics: Gender

Audience demographics: Gender - YouTube Tutorial

From the course: Learning YouTube Analytics

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Audience demographics: Gender

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- [Woman] What's crack-a-lack-in, home skillets? You ready for this totally fly video? What? Do people not say video anymore? Oh. Well, anyway. Knowing the gender of your audience can be tremendously important if you want to establish a real connection with them. And, the gender analytics can help you discover that. From the audience dashboard, scroll down to the gender section, and click on the see more button. Here, interestingly enough, YouTube displays the information as a bar graph, and note that this data is based only on logged in viewers. As usual, YouTube displays the data for the past 28 days, and this can be very useful for understanding the primary gender of your audience right now. But, it can also be an interesting tool for tracking changes over time. For example, you might want to see if your audience has changed from month to month. Or you might want to see if it's changed from year to year. To…

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