Author
Anson Alexander
Released
7/19/2019- Basics of Google Ads
- Creating engaging video ads
- Creating a YouTube campaign
- Managing YouTube ads
- Analyzing ad performance
- Conversion tracking
Skill Level Intermediate
Duration
Views
- [Anson] YouTube is one of the most popular video sharing services in the world, and it provides plenty of opportunities for marketers to promote products and services in video format with a modest budget. In this course, we'll look at how to use Google Ads to run video advertising campaigns on YouTube. I'm Anson Alexander, and I've been working in the online publishing and marketing industry for nearly a decade. I've built an online presence that's reached tens of millions of users and a YouTube following of over 100,000 subscribers. I'm excited to help you accomplish your YouTube advertising goals and teach you plenty of tips and tricks along the way.
-
Introduction
-
1. The Basics of YouTube Advertising
-
Upload your video2m 14s
-
2. Create a YouTube Video Ad
-
Create a new campaign8m 53s
-
Create a new ad group9m 2s
-
Create a new ad4m 19s
-
Add payment info54s
-
Manage currently running ads5m 55s
-
-
3. Review Google Ads Analytics
-
Overview page3m 2s
-
Create custom reports6m 18s
-
-
4. Additional Considerations
-
Link a YouTube account1m 47s
-
Conversion tracking5m 38s
-
-
Conclusion
-
Next steps57s
-
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Grab attention with your YouTube ads