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- Creating marketing videos
- Advertising with YouTube
- Defining your marketing goals
- Creating a YouTube content map: deciding where to embed your videos
- Working with use case scenarios
- Creating serialized content
- Incorporating graphics
- Setting up your channel page with a logo, description, and links
- Creating a customer dialog with comments
- Integrating with Facebook and WordPress
- Creating, managing, and monitoring YouTube ads
Skill Level Appropriate for all
He we are on our in progress KineEco channel page. And the next thing I want to add is what's called "channel art" and that's the banner up here that currently is this blue sky which is one of the available default images in YouTube you might also see a pattern here on the button inviting you to add channel art if you've never ever added it before. And a channel art is interesting because its used here in this banner but as you'll see in a second its also used in a Youtube applications on mobile devices and on television sets such as a Apple TV or Roko.
And you have the internet boxes that attach to your television and have a choice for Youtube but the way that it plays out in some of these different multimedia environments is different, and I think the way Youtube has chosen to handle this is really neat. So we've already added our icon and we still need to add some text and description and links, but right now I just want to do the channel art, so I'm going to click add channel art here Or another choice is the little pencil to edit the channel art there. And, of course, that will be available if you are logged into your own channel, you can't change someone else's channel art.
So I'll go ahead and edit the channel art. Okay. So, you see that we can drag a photo here from your computer or, go ahead and browse for it, which we'll do in a second, we can also go to, existing folders that. Anything we've uploaded previously to YouTube in our folder collection, or we can look at the gallery. These are the images provided by YouTube. But we do want to upload our own photo, and you see that we have a recommended size and a max file size. I'm actually going to defy this and see how it works out for us.
But I do want to click for a section on how to create channel art, because it's very instructional what they've done here for the different YouTube applications. Okay, so this is just a help page and if you're curious about how to get help in more subjects please do check that out in YouTube essential training. Because help on web apps is quite helpful. So here is the informative diagram that I find really fascinating and you see that the entire image is the image you upload. And here you see that at about 1500 by about 400 pixels, that's the banner we've been looking at.
And then you see that on a tablet, the banner is bigger. And that there's a maximum for how wide it can go on your desktop that's there. But then you also see the outline for the entire photo being used for television art. There's also a cropping for mobile art so we're going to Upload one image, but it's going to be used in three or four different ways. So the strategy of figuring out an image that works with these different crops is really, really interesting and you may have to play with a lot of images, re sizing them and just, just playing with them to see what will be attractive in the banner.
But also be attractive in the big screen. I look through a lot of Kinetico images to find one that I really liked and I'm going to show it to you here. And you will see the way this banner comes through. It's kind of nice cause we'll have a little bit of the sun flower, and a little bit of the solar panel And hopefully a little bit of the sun flower in the banner. we'll see how that works. I do want to note that we are in excess of these parameters with this image. And if you need to micromanage this, you can resize.
So there we see a a preview. And we see that there's the way it'll look on the desktop, the television and the mobile device. But we can adjust the crop. And again, I took a large raw image from doing All my adjustments here. You'll certainly have more control if you go into Photoshop and you start resizing. And you could even make some layers with the outlines of the different sizes, like a template. But here's the adjustments that are available in You tube. Okay, so we can't move all the parts around, but we can Adjust them together getting the different parts.
So, we can size and we can move, and somewhere I am just really micro managing the banner here. I really want to adjust the composition of the Sun burst and the actual sunflower. Yeah. I think I might like something like that. You see where I'm going there? I'm creating a composition in the banner. Keep in mind there's going to be a little logo floating here too. So, you can certainly play with this, but , that's the one that I'm going to try and then we can preview using device preview. So there you see the difference, right? Liking that a little more, I'm liking the way the sunburst is peeking in.
Certainly you can play with these pretty much endlessly, but I'm going to go ahead and lock it in, see what it looks like. Since on that large image, this is taking a little while to update and upload Again, if you if you go into Photoshop, you can use a different tool to sort of micromanage that. Yeah, that's exactly what I was hoping for. I, I think it's really dynamic the way it cropped like that. And what I found as I worked through some others is I had images that sort of had more in them. And I, I found that sort of, less is more, that when you're doing these crops, just have a few elements that you're positioning in the frame.
Is quite helpful. So, there you have channel images and, what's notable here is the way one image is used across the different YouTube platforms. Which I think is unique and, leads to some creative results on these banners. So I encourage you to play with whatever photographs you have to see how they might fit in to these different croppings for attractive results.