From the course: Learning YouTube Analytics
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Ad types
- [Instructor] If I had a dollar for every display ad on my videos, I'd, oh wait, I do. Ad types are the various different types of ads that can run on your videos. But to really understand ad types, let's break down exactly how ads work and the different ways they display on your videos. First, advertisers bid to run various different types of ads on your videos, and then YouTube runs those ads. These ads include skipable, and non-skipable ads that can play before, during, or after your videos, as well as display ads, overlay ads, and sponsor cards. Once your percentage of ad revenue reaches $100 or more, Google cuts you a check for your earnings. Now you'll notice I said percentage, and that's because, as I've mentioned before, there's a 45/55% split, with 45% going to Google and 55% going to you. So now that you understand how ads work, let's jump into how you can see the analytics for them. You can do this by going…
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