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About the Author
Yolanda Santosa is an Emmy-nominated motion artist and celebrated designer and the founder of Ferroconcrete.
Yo realized in high school that she hated dissecting frogs and loved art. She launched her creative career fresh out of Art Center College of Design, earning three consecutive Emmy nominations and numerous accolades for her innovative title sequences. In 2006, Yo founded Ferroconcrete, bringing her storytelling expertise to the world of strategic branding. Ferroconcrete's first client, Pinkberry, blossomed from one store in West Hollywood to a global brand with over a 170 stores worldwide. Fast Company named Ferroconcrete's complete rebrand of TBS one of their favorite branding projects of 2011. As an entrepreneur, she cofounded früute.com and CommodityGoods.com. Yo's been an instructor at Art Center, a judge for Communication Arts, and a speaker at multiple events including the Brand New Conference, the Dieline Package Design Conference, Art Center's 3x3, and AIGA's Design Business and Ethics. She's received multiple design awards from Print, Communication Arts, won the ADC Young Guns award, and did it all without ever dissecting a frog.