From the course: Social Media Marketing: Managing Online Customer Reviews

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You cannot incentivize reviews

You cannot incentivize reviews

From the course: Social Media Marketing: Managing Online Customer Reviews

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You cannot incentivize reviews

- [Voiceover] When I work with businesses on their review processes, one question that inevitably arrives is this, can't we just pay people to give us good reviews? I mean, I've had businesses ask me to do the same thing and it's really important for you to know you cannot incentivize reviews or be more accurate, you shouldn't incentivize reviews as its bad practice and very likely to get you into trouble before very long. With that in mind, we need to think of a way that helps people feel compelled to give you a good review. The answer to that comes down to your products and services. You cannot incentivize but you can reward your staff when they do a great job and that then gets you more reviews. I appreciate though some people may need a little more convincing not to try and take the shortcut of effectively bribing people to leave reviews. Let's look at the reason why you shouldn't buy them. It's this. One word, trust. The reason you cannot or shouldn't incentivize reviews is that…

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