Discover the growing impact of voice search on local business rankings.
- A growing channel in local marketing … is something called voice search. … Now what is voice search, well it's exactly like it sounds. … Somebody uses their voice to say, … hey Google find me a remodeling contractor near me … and Google responds with those results. … According to Comscore almost 50% of searches are going … to be voice searches by 2020. … So it's definitely something … that we need to pay attention to. … Most voice searches today are done one a mobile device … and so we also have to pay attention to how our site looks … and reacts when people are on that tiny screen. … But we want to make sure that we have accurate information … because quite often they are looking … for directions, for pricing, for the hours … of when you're open and so if you don't have … that information updated on your Google My Business profile … and in all the places that people find your business … it's going to suffer when people are doing voice search. … Another little tip, in your content you want …
- Setting up a Google My Business profile
- Adding your listing to directories like Yelp and Facebook
- Creating services pages and community content
- Funding local marketing partners
- Reaching out to local media
- Advertising locally