Learn about the impact of data aggregators on local marketing.
- There's another category in this data game … that you have to pay attention to, … and that's the local directories, or what we call citations. … There are all of these industry sites out there … and these local directories that want to kind of … be the phone book for your business, … and you have to go find those, … update your information, and make sure that it's accurate. … Directories like YP are out there, … every single city in America has some sort of local, … or a number of local directories that list say, … the best of their city, or the best in that industry, … so you want to make sure that you are finding those, … rooting them out, seeing where you are, optimizing them. … In many cases they'll allow you to put things in there, … in many cases they're already there … and people are actually reviewing your business … and you didn't even know it. … So you have to take a very active approach … to these citations, these directories. … You want to claim them, clean up any bad information, …
- Setting up a Google My Business profile
- Adding your listing to directories like Yelp and Facebook
- Creating services pages and community content
- Funding local marketing partners
- Reaching out to local media
- Advertising locally