Explore the impact of local media coverage both online and offline.
- You've likely at some point had an experience … where you read about a business in a publication … and you thought wow, that's just what I've been looking for. … I'm going to go check that business out. … Something about this third party validation … from another source that makes us trust a business … far more than an ad that we might read … about the same business. … It's still important even in this online world … that we live in today to start seeking out local media, … reaching out to local media … so that you can get your business covered. … Now, all media publications today, … I don't care if it's the daily print newspaper, … they all have online versions. … And here's one thing that we know. … Google loves local media links. … So if a publication in your town … is writing about your business and linking to you … from their online site, Google's going to pick that up … and think this is not only a local business, … but this is a local business that a high authority site … says is great. …
- Setting up a Google My Business profile
- Adding your listing to directories like Yelp and Facebook
- Creating services pages and community content
- Funding local marketing partners
- Reaching out to local media
- Advertising locally