Learn how to find valuable local advertising opportunities outside of online channels.
- Another important advertising opportunity … comes from Google, and it's called … the local service ads. … This is a new advertising unit … that shows up when people go to search … for service businesses, particularly the home services, … like locksmith and HVAC contractors, … and the handyman, but they're even expanding … it to things like piano teachers. … It's a unit that is going to become increasingly important … because it takes over the top of the page … and particularly on a mobile device, … it takes over the entire screen. … So essentially what it is, it's three advertisers, … that it shows their name, the reviews … that they have on Google, and then it shows … something that Google calls Google Guaranteed. … Now it also has a phone number, … which is a tracking number, so Google is now getting … involved, not only in getting you clicks, … but actually in getting you the appointment and the call. … Now, the Google Guaranteed component … is something that you actually have to qualify for. …
- Setting up a Google My Business profile
- Adding your listing to directories like Yelp and Facebook
- Creating services pages and community content
- Funding local marketing partners
- Reaching out to local media
- Advertising locally