Working as a consultant for Local business, Martin Shervington discusses how a business can win over the competition. When people set targets, they get more reviews. Unless staff receive the feedback on a weekly basis, unless they ‘care’ about reviews as one of their performance indicators, nothing will change. This will get you focused, and give you processes to support your stuff together movie reviews every week.
- Now you can see the importance of reviews,…you'll want to take it a step further.…My best advise is to look to set targets…to get more reviews.…Unless staff receive the feedback on a weekly basis,…as one of the main things they're being measured on,…then nothing's gonna change.…So, how about setting goals?…One system that I've used for businesses…that operate face-to-face with customers…is a printed business card that is dedicated…to directing people to the right location…where they can leave reviews.…Imagine each person in your business has…100 review cards per month and the aim…is to generate the best results you can with the cards…you give out.…
I've been using moo.com to generate these review cards,…but a local printer could do the job as well.…Just make sure the quality of the cards is a…good reflection of your business.…And even though you're not allowed to incentivize reviews,…for many sites,…you are allowed to say,…"Would you be happy to leave us a review?"…And you can have a website address which…directs people towards the right place,…
- Explain how to find review sites for your business.
- Name the benefits of setting up a Facebook local page.
- Cite the importance of hiring good people to improve customer service.
- Recognize why it’s important to give staff feedback and set goals.
- Describe ways to encourage customers to leave reviews.
- Identify ways to build relationships with your customers through review site interactions.
- Recall the best way to respond to negative reviews.