Business consultant Martin Shervington says this whole space is likely to explode over the coming years and you want to be ahead of the rest. Put in place the feedback loops internally, and have ways to ask for more reviews, as well as ways to deal with bad ones. If you do this, your business will shining on sites, in social and in Search too.
- [Voiceover] Now you've reached the end of this…reviews course, I'd like to thank you for joining me.…You've covered everything from claiming your listings…all the way through to how to help your staff…improve their approach to customer service.…Reviews need time and attention, but as you now know,…it's really down to giving your customers…a great experience.…No one's perfect, so be kind to yourself and to your team…if things don't always quite go to plan.…And know that it's about building a buffer…of hundreds of reviews on your favorite sites,…and you're gonna be in a very solid position long term.…
Hopefully you've made some notes and have…some ideas on how to set weekly targets with your team.…As some additional resources, make sure you check out…Jay Baer's book Hug Your Haters…and Daniel Lemin's Manipurated.…And if you love the whole subject area of trust,…then David Amerland's book The Tribe…that Discovered Trust is one for you.…Trust me on this, if you're taking this course now,…you're gonna be ahead of most people in your industry.…
- Explain how to find review sites for your business.
- Name the benefits of setting up a Facebook local page.
- Cite the importance of hiring good people to improve customer service.
- Recognize why it’s important to give staff feedback and set goals.
- Describe ways to encourage customers to leave reviews.
- Identify ways to build relationships with your customers through review site interactions.
- Recall the best way to respond to negative reviews.