Martin Shervington strongly encourages you to put in place processes in this video that will allow you to ask people for reviews. Do note some sites don’t mind if you ask people for reviews. Yelp doesn't like it though. Become aware of what is appropriate to be done on each of the platforms, and you'll feel confident to get more reviews.
- [Voiceover] Don't be shy.…You can ask people for reviews…if you want to get more reviews.…And from all of my testing in California,…this is one of the most critical factors that led…to businesses getting more reviews.…Now, this is really important for you to know.…Some sites don't mind if you ask people for reviews.…For instance, Google right now is okay,…and Trip Advisor seem fine with you asking.…Yelp, on the other hand, doesn't like it.…They don't want you asking for reviews.…So you do need to check the sites…and the terms of service.…
And please note, you must never incentivize reviews.…But asking, "Would it be okay for you to leave us a review"…on your preferred site is absolutely fine for most sites.…Also, you may well have an email drip campaign.…What's an email drip campaign?…Well, it's a sequence of something like three emails…that are sent out to customers asking them…whether they'd leave a review on a particular…review site or sites.…You may send an SMS message, a text message,…and do the same sort of process that way as well,…
- Explain how to find review sites for your business.
- Name the benefits of setting up a Facebook local page.
- Cite the importance of hiring good people to improve customer service.
- Recognize why it’s important to give staff feedback and set goals.
- Describe ways to encourage customers to leave reviews.
- Identify ways to build relationships with your customers through review site interactions.
- Recall the best way to respond to negative reviews.