This video is going to shift your psychology, and stop you from thinking about trying to get one or two extra reviews. Instead you need to think of hundreds. This is brand protection. Hundreds of positives will counter a ‘bad day or two’ when you get that inevitable ‘one star’. And it will mean that you will be much less worried, and can focus your attention on simply doing a good job for the vast majority of your customers.
- Online reviews and ratings by the general public…is still a relatively new concept.…Certainly within the last ten years or so.…And there are still very few businesses that I come across…that have truly grasped the importance…of getting a large number of reviews.…For you to be ahead of the rest,…the first principle for you to understand is this:…build a war chest of reviews.…"So what is a war chest?", I hear you ask.…Well, a war chest is a large number,…hundreds of reviews, on a particular site.…
So stop thinking about trying to get…one or two extra reviews,…and start thinking in terms of hundreds.…Why?…Well, this is about brand protection.…Hundreds of positives will counter a bad day or two…when you get that inevitable one star.…If you don't have enough rebuffer, or a war chest,…as I call it, then what you'll find…is that one star will drag your rating down considerably.…If you only have five stars,…and you get an extra review and it's a one star,…you may well find you've dropped to almost four stars…from that original five.…
- Explain how to find review sites for your business.
- Name the benefits of setting up a Facebook local page.
- Cite the importance of hiring good people to improve customer service.
- Recognize why it’s important to give staff feedback and set goals.
- Describe ways to encourage customers to leave reviews.
- Identify ways to build relationships with your customers through review site interactions.
- Recall the best way to respond to negative reviews.