From the course: Sell Your Novel to a Major Publisher

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The elevator pitch

The elevator pitch

- [Instructor] An elevator pitch is simply a less formal verbal version of your logline. The term originates from the classic scenario that every aspiring published author dreams about, you're on an elevator on the way to the top floor when who should get on, an executive editor at Random House. You strike up a conversation. She asks what you do. You say, I'm writing a book. She inevitably responds, oh really, what's the book about. Now you have only a few seconds before the elevator reaches the top floor to completely wow her with a quick, but engaging pitch of your book. This is what's called the elevator pitch. And it doesn't only work in elevators, it's also very useful on airplanes, sidewalks, at parties, in dog parks, during networking events which we'll discuss in a future section, and basically anywhere where you might interact with another human being, particularly another human being who either works in the book business or in some way can help you get that novel published…

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