From the course: Writing with Flair: How to Become an Exceptional Writer

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The beauty of evocativeness

The beauty of evocativeness

From the course: Writing with Flair: How to Become an Exceptional Writer

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The beauty of evocativeness

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- We've now seen how simplicity, clarity and elegance each bring its own aspect of beauty to writing. Simplicity, we saw turns your writing when it's slow and heavy into prose that is lively and punchy. Clarity, we saw turns hazy and fuzzy writing into prose that's bright and sharp. Elegance, we saw turns writing that is messy and clunky into writing that's orderly and graceful. So you might ask what does evocativeness bring to the table? Well, it's really the missing piece of the writing puzzle, the one that completes the picture. See, you can have writing that is punchy, sharp and elegant, all of those things, but it still might be missing that crackle, that flair, unless it's also evocative. Evocative writing is basically writing that has the power to fire up your imagination or to move you emotionally in some way. In other words, evocativeness is all about writing away in a way that is stimulating, in a way that adds flavor or spice to your writing. It could be that it has…

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