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- Define your goals using action items.
- Explore research methods that help you find the right recipient for your letter.
- Identify approaches that motivate a letter's recipient to resolve the problems you raise.
- Recall how to use the TAP method to send effective reminders.
Skill Level Intermediate
- We live in an age of short-form messages such as texts and tweets. But letters and emails remain the way that business is done. When you can write letters and emails that are readable, concise, and appropriate, you have an advantage over those who can't. I'm Tom Geller, and believe it or not, I've been using email for business since 1987. A lot has changed since then. But some aspects of good letter writing go back hundreds of years and they're still valid today.
We'll discuss formal matters, such as subject lines, introductions, and endings. But the purpose of this course goes beyond that, so your message is not just correct, but also effective. So we'll look at how to research both your topic and your correspondent and then how to write a message that will compel them to act. But let's be honest. Even the most powerful email can get buried, so you'll also see how to follow up without being pushy. This course assumes that you have a decent grasp of language and your own style of writing.
We won't talk about such technical details as grammar or spelling. Instead, we'll focus on applying the language you have to get the results that you want. As a freelancer whose clients are mostly overseas, letters and emails are central to my business. Improving them has led me to have better relations with clients, colleagues, and the public. And I think the process will help you, too. Let's get started.