LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Explain how to make sure your post is useful to readers.
- Recall the best thing to do with an idea that’s off-topic.
- Name the reasons why listicles appeal to readers.
- Recognize the benefit of adding links at the end of your post.
- Identify how to develop your voice as a blog writer.
- Explore some good things you can do when you receive negative comments.
Skill Level Intermediate
- There was a time when you needed a printing press to get your message out to a mass audience. Today just about anyone can publish their thoughts and ideas and share them with the world. All it takes is a blog. But having your own platform, even having an audience, is not the same thing as having something valuable to say. I'm Starshine Roshell, a blogger and writing coach. And in this course, I'm going to show you how to craft blog posts with engaging content, sensible structure, and the kind of style that'll have readers sharing your work and coming back for more.
Whether you're using your blog to share personal insights, promote your business, or establish yourself as a thought leader in your area of expertise, I'll help you decide what should go into them, what format they should take, and even how to deal with the inevitable negative comments that all bloggers eventually get. Writing a compelling blog post can be trickier than it looks. But with a few simple lessons, we can turn your knowledge and passion into a regular writing practice that not only develops your voice but really builds your brand. So are you ready? Let's get blogging.