From the course: Writing with Impact
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Sticking to one idea at a time
- You have so much to say. You want your writing to pack a punch. You cut out phrases, you combine ideas, you come up with 25 words that say it all. Then you reread it and discover it doesn't make any sense. It's the most painful thing, because each of those ideas is your child. For our example we'll return to the story of the Landon Hotel. When we last looked at it, we added a few paragraph breaks that naturally move text into separate ideas more or less. This technique is your first line of defense. Let's look at just the first sentence of that text. It's not bad and it fits the entire text well, but it has a lot of information for the reader to take in. There's the hotel's name, the year, the name of the founder, that he was an English business person, that he traveled a lot, and when he did that traveling. The simplest solution would be to cut it off after that second comma and repunctuate it. "The Landon Hotel was founded in 1952 by Arthur Landon." Simple, declarative, and kind…
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