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Responding to what readers want

Responding to what readers want: Writing with Impact
Responding to what readers want: Writing with Impact

As someone selling ideas through your writing, you must learn what the reader wants as the "buyer" of ideas, then frame your offering in ways that match their desires. In this video, walk through taking a product and recasting it in various ways to appeal to different groups of readers.

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Skill Level Appropriate for all
1h 1m
Duration
37,407
Views
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Skills covered in this course
Business Writing

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