Proven method #1: Larger than life

(light music)…- [Instructor] Welcome back to our course…on creating high-concept ideas that sell.…Now that you have a strong understanding and foundation…about what a high-concept idea is, it's time…to start brainstorming your own.…But before we get into the specifics, I want to present…some helpful basic tips for brainstorming in general.…These can also be found in the PDF handout provided…in this section.…Brainstorming guidelines.…Keep an open mind.…

Don't self edit or criticize.…Just let it all flow.…Bad ideas can often lead to good ideas…if you follow them through.…Write and record everything.…You never know when it might be useful later.…Keep all your notes in one place like…in a notebook, computer document…or virtual notebook app like Evernote.…Nothing is more frustrating that trying…to find that random napkin you jotted down the best idea…of your life on.…If you get stuck, try talking it out aloud,…either by yourself into a voice recorder…or voice recording app, or to a brainstorming partner…or trusted friend or family member.…