As Ernest Hemingway said, "The only kind of writing is rewriting." That's hard for most people to do, because editing past efforts seems to nullify the hard work that went into it. This video shows how to approach the process positively and effectively, with results that are noticeably better than the original.
- So, you've gathered all the elements of your white paper…into a draft but is it ready for review and publication?…You can never be 100% sure,…errors have a way of creeping into everything…but I'd like to give you a checklist…to help avoid the most awkward mistakes.…First, the big stuff.…Ironically it's easier to miss something big…than something small.…That's because grade school trains us…to look for those little things…and they give us a sense of accomplishment…when we spot them but the big ones often slip by.…
Be sure your company name and contact information…are not only included but correct.…Of course that includes names and URLs…but also corporate assets like logos.…And if you produce the white paper together with partners,…be sure that their information is complete…and correct as well especially personal names and titles.…Even if those people are part of the review process,…better to catch such mistakes first…and save yourself some embarrassment.…Double check display text such as headlines…and subheads including yes, really, the title.…
- Describe the benefits of studying examples of white papers in your field before writing one.
- Cite the rules for using graphics in a white paper.
- Explain the different parts of a white paper.
- Cite how to incorporate outside materials into a white paper.
- Recall the protocol for quoting someone in a white paper.