From the course: Writing with Flair: How to Become an Exceptional Writer

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Mindset principle: Yearn to connect

Mindset principle: Yearn to connect

From the course: Writing with Flair: How to Become an Exceptional Writer

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Mindset principle: Yearn to connect

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- The next important aspect of the elite writer's mindset is to care deeply for your readers. You should always write with a very strong will to connect with whoever it is that you're writing for. You should be very serious about making sure your particular audience is going to really get what you're saying in exactly the way that you want them to. Now, this might sound too obvious to be worth saying, but I know from experience how easy it is to lose touch with your audience and as a result, to use words or expressions that they may not be familiar with or to address them in a tone that is maybe inappropriate. This used to happen to me personally, actually, at the Wall Street Journal, where I worked for awhile in the paper's Australian offices, and editors in the United States might come back to me with questions about what we meant by certain terms and expressions that we wrongly assumed were universal. For example, in Australia it's common to refer to an idea as being confronting…

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