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Matters of style

Matters of style: Writing White Papers
Matters of style: Writing White Papers

White papers are formal documents—but they can still be easy to read. In this video, learn how to weigh how language use can support your message to gently persuade the reader. Compare different ways to frame and convey information so that your paper can serve a marketing function without seeming like a marketing pitch.

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Skill Level Beginner
33m 46s
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