A user manual isn't a concert flyer. They can both be written well, but they must be approached differently. In this video, explore techniques that can be applied to various genres to make the resulting text not only good but right for its specific purpose.
- The techniques in this course add arrows to your quiver.…But no matter how many arrows you have,…you'll miss the target if you don't aim.…What works in one situation will fail completely in another…if it seems strange or inappropriate to the reader.…As I said earlier, there's no such thing…as generic good writing.…Writing is only good for it's rightness to purpose.…So I'd like to use this video to collect together…ideas from earlier and apply them in a variety of genres.…
Once again, here's our original hotel text.…No need to read it now unless you want to,…in which case, just pause the video.…The points that we're trying to get across are,…the Landon Hotel was founded in 1952…by Arthur Landon, a frequent traveler.…He started his first hotel in London,…and now there are Landon Hotels…throughout Europe and North America.…The fun part is we're going to retell this story…in three ways.…We'll start with the script for a six second video ad…to be shown before videos watched by high income travelers.…
Now six seconds really isn't that much time,…
- Paraphrase the goals of “write short, write clear, and write right.”
- Recall the strategy used to make long paragraphs easier to read.
- Identify the most-often portion of the page neglected by English-language readers.
- Determine which words to omit from writing.
- Explain why short paragraphs are easy to skim.
- Name two strategies to write more effectively.
- Identify examples of assonance.