As a corporate document, white papers require a lot of vetting before their release. In this video, see methods to make that process smoother, such as preparing the team for the revision process, batching requests, and setting deadlines. With stakeholders on board, you'll produce a piece that everyone is proud to share.
- So, now the draft is done.…But the job's not over.…Consider: Your white paper will become…an official part of the organization's…philosophy, ethos, and public face.…It will affect people throughout the organization…and anybody who had a part in making it happen.…So it's only fair that they have a say in it.…These are the stakeholders.…Ideally, they've been involved in some way…all the way from the beginning.…This course is too short to describe…how best to engage and manage others throughout a project.…
Fortunately, we have quite a few courses that'll help,…such as Project Management Foundations.…But let's take a quick look at some different kinds…of stakeholders and what they're likely to want.…Executives see the white paper…as just one part of a big picture.…It must support their vision, strategy,…and ideas for the company.…People in sales and marketing…see the white paper as a tool.…They're the ones who'll actually present it to prospects.…So their needs are a little more tactical.…
Staffers who produce the company's products need…
- Describe the benefits of studying examples of white papers in your field before writing one.
- Cite the rules for using graphics in a white paper.
- Explain the different parts of a white paper.
- Cite how to incorporate outside materials into a white paper.
- Recall the protocol for quoting someone in a white paper.