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How white papers are used

How white papers are used: Writing White Papers
How white papers are used: Writing White Papers

Writing the white paper isn't enough. You also have to get it in the hands of the right people. In this video, see who the target audiences for white papers are; how to reach them; and how to engage them beyond the paper itself. Plus, learn how different products demand different approaches and result in different reading styles.

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Skill Level Beginner
33m 46s
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