Lynda.com is now LinkedIn Learning!

To access Lynda.com courses again, please join LinkedIn Learning

All the same Lynda.com content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

How white papers are used

How white papers are used: Writing White Papers
How white papers are used: Writing White Papers

Writing the white paper isn't enough. You also have to get it in the hands of the right people. In this video, see who the target audiences for white papers are; how to reach them; and how to engage them beyond the paper itself. Plus, learn how different products demand different approaches and result in different reading styles.

Resume Transcript Auto-Scroll
Skill Level Beginner
33m 46s
Duration
11,040
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to access your learning content.