Most organizations have a standard template for business cases. The majority of business cases include the items covered in this course. A good business case has a problem definition, an idea description, financial impacts, and execution or implementation considerations. Other information in the business case will vary depending upon the type of organization you're in.
- A business case is a great way to explain a business idea and build a plan for how you'll implement it. Business cases are traditionally used in approval and prioritization processes, as well as being used to measure the success of an initiative once you've launched it. A good business case lays out all the elements of the idea, from problem, to solution, through execution. Most organizations have a standard template for writing a business case.
Business cases include problem definition, and idea description, the financial impact of the idea, and implementation considerations, like risks, opportunities, resource needs, and how you'll measure. You may ask, how's a business case different from a business plan. Businesses cases are for improvements to existing businesses, while business plans are for launching entirely new businesses. For more information on writing a business plan, check out my course on creating a business plan.
As you look to make improvements to your business, you'll want to make sure you write a clear and compelling business case.
- Define the structure and uses of a business case.
- Write effective executive summaries.
- Explain the components of a problem definition.
- Describe how to articulate the benefits of an idea.
- Estimate financial results and identify measurements of success.
- Describe how to outline risks and opportunities.
- Create milestones.