When you care about a subject, it shows in your writing, making it more fun to read. Bonus: it's also easier to write! Take a look at the examples of posts in this video that drip with conviction, and learn how to do it too.
- Indulge me for a moment.…Think back to your favorite high school teacher.…The one who truly captured your attention,…whose class you actually hated to miss…and whose teaching really rubbed off on you,…had a lasting impact on you in some way.…Now, I'm willing to bet the reason that teacher…made an impression on you…is because of their palpable passion…for the subject they were teaching.…Conviction is contagious.…When someone is really into what they're talking about,…writing about, crowing about,…when their enthusiasm for the topic is so thick…it's almost tangible, you can't help…but get caught up in it.…
One of the more popular blog posts I ever wrote…was one I just had to get off my chest…about the awful jargon used in everyday business speak.…Pain points, key wins, action items.…It was a personal pet peeve, a crusade even,…and I unleashed my invective…about this dialect of catchphrases…into a post that got tons of likes and shares,…and was eventually turned into a podcast…by a national media outlet.…I think what people liked best about the column is,…
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