The idea section describes how you'll solve the problem. It explains how your solution solves the problem, what it will take to implement your solution at a high level, and some supporting evidence for why your solution will work. You may also include other possible solutions and an assessment as to why you're recommending the one you've chosen.
- The idea section of your business case is the heart of it.…This describes how you'll solve the problem…and explain how your solution solves it,…what it takes to implement your solution,…and evidence for why your solution will work.…You may also include other possible solutions…and an assessment as to why you're recommending…the one you've chosen.…You'll need to strike a balance…between being easy to understand,…but having enough detail to support your idea.…
Choose a few key facts and analyses to support your case.…If you overwhelm your audience with data,…you'll dilute your argument and confuse them in the process.…If you're unsure whether or not…to include additional detail,…ask the stakeholders who have to pre-approve your case…before it goes for final approval.…They'll let you know…if the detail is important enough to include.…You also have the option of including more details…in a supporting presentation…that you can refer to if people have questions.…
Let's look at an example idea section.…Here's an example for rebuilding our website.…
- Define the structure and uses of a business case.
- Write effective executive summaries.
- Explain the components of a problem definition.
- Describe how to articulate the benefits of an idea.
- Estimate financial results and identify measurements of success.
- Describe how to outline risks and opportunities.
- Create milestones.