From the course: Writing with Flair: How to Become an Exceptional Writer

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Clumsy contrasts

Clumsy contrasts

From the course: Writing with Flair: How to Become an Exceptional Writer

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Clumsy contrasts

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- As elite writers we always want to make our writing sharp and bright and that means making sure that any contrast at all that we make, not just in direct comparisons as we saw, but any kind of contrast, you know, is always sharp, making clear contrast within sentences is especially useful when we're dealing with information that's very busy in the sentence where there's a lot going on and you can lose sight of the contrast being made, like in this sentence, the fund's investments include Souther Star Central Gas Pipeline, a transmission and storage facility provider for metropolitan areas in Missouri, Kansas, and Oklahoma, and Affinity Water, a UK-based water company serving more than 3.5 million people, now by the time you get to, and Affinity Water, you may have lost the plot because the sentence has so many intricate details and loose parts in it, right. Now what's the main contrast being made here, is the question you should be asking, and the sentence is basically aiming to…

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