From the course: Writing with Flair: How to Become an Exceptional Writer

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Careless comparisons

Careless comparisons

From the course: Writing with Flair: How to Become an Exceptional Writer

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Careless comparisons

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- We already saw how ambiguity can stand can stand in the way of clarity. in the way of clarity. Now I want to show you that to achieve clarity, you can go further than just avoiding ambiguity. You can try to bring stronger definition to your ideas. So it's taking the concept of clarity further. You can give your writing an extra crispness in a number of different ways, and one way is to make sure is to make sure that any comparisons you make that any comparisons you make are really sharp and precise. are really sharp and precise. Don't make careless comparisons. When you make direct comparisons between things, make sure that the things being compared are differentiated really clearly. The sharper your comparison is, the more powerful the writing will be. the more powerful the writing will be. Now imagine you have to write a report for your company in which you have to compare the performance in which you have to compare the performance of your department between two defined periods…

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