From the course: Ninja Writing: The Four Levels of Writing Mastery
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Avoid pointless distinctions
From the course: Ninja Writing: The Four Levels of Writing Mastery
Avoid pointless distinctions
- So we looked at implied words, which are completely unnecessary. I want to talk about something similar here: Pointless distinctions. Sometimes, and I'm seeing this a lot when I'm editing, people are making distinctions that are not really necessary within that context. Take a look at this example. Manchester United expect to be top of the league in calendar-year 2016. Where's the pointless distinction there? It's calendar-year. What other kind of year are we trying to distinguish it from? In business journalism, we do sometimes make the distinction between a calendar-year and a financial-year, because they can be different time periods. It could be a year but it could end in the middle of the year, so it would be the 12 months to the middle of the year. So if we refer to a company's result for the year, we may want to distinguish between the calendar-year and the financial-year within that article. But you've got to look at what people will assume and then take your distinctions…
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Contents
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Choose precise words2m 51s
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Avoid technical, abstract words6m 8s
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Choose colorful words7m 2s
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Notice implied words3m
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Avoid pointless distinctions3m 57s
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Degrees of orderliness5m 27s
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Create more special effects6m 8s
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The power of reminder words3m 2s
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Words that sound good together5m 27s
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Numbers into words, titles into descriptions4m 53s
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Don't overemphasize3m 54s
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Slice syllables2m 49s
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Ninja writing exercises: Words6m 43s
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Bonus ninja tactics: How to boost your vocabulary4m 56s
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Bonus ninja tactics: Obsolete hyphens2m 28s
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