Articulating the idea's benefits

- For your case to get approved,…it has to have a lot of benefits.…Beyond the financial benefits of pursuing your idea,…there are likely other positive impacts from pursing it.…Things like building a stronger competitive position,…improving morale, reducing risk, protecting market share,…or differentiating yourself from competition…are common additional benefits.…Focus on the most important benefits of your idea.…These benefits should tie directly…to the problem you've defined.…

If your problem is our process is slow,…I would expect to see increase speed…as a benefit of any idea.…If, instead, your main benefit is higher morale…or higher quality, then the case won't be as compelling.…To the extent you have data related to the benefits,…include it here.…Be careful not to include so much data…that your audience gets confused.…Pick a few small compelling data points.…Depending on your organization's style, you may or may not…include financial results in this section.…

More commonly, the financial impacts are spelled out…