From the course: Writing a Compelling Blog Post
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Add a call to action
- In the art of conversation, everyone knows that you can't just talk about yourself. You have to create opportunities for your audience to jump in and get involved in the discussion too. Blog posts aren't much different. Sure, your end of the conversation goes on longer than in a real dialogue, but you still need to offer your audience some points of engagement. In blogging, these points are called calls to action. A call to action, or CTA for short, is simply an invitation for your readers to do something. It could be a link out to another site where they can find more information or a pitch for them to buy your product. You could be inviting them to follow you on social media or asking them to donate to a charitable cause. Statistics show that blogs with calls to action have much higher engagement rates than those without. So it's worth it to think about how you can build them into your posts. To start, where exactly should you put them? While you can embed CTAs almost anywhere in…
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