Join Dayna Rothman for an in-depth discussion in this video Writing a blog post, part of Content Marketing: Blogs.
- Once you have everything you need as the foundation…for your blog, such as your blog platform, design,…as well as bloggers, it's now time…to write your first blog post.…This can be tough, but if you follow a series of…steps, it can make it a little bit easier.…So, Step 1: this is where you Ideate, this is where…you come up with the ideas for your various blog posts.…Here are some ways to get started as…you start thinking about your ideas.…Consider Industry trends, what's hot right now within…your own industry, what are people talking about?…What about Non-industry trends?…These could be trends that are…happening out there in the world that might not…necessarily be related to your industry, but that you can…take and alter for the purposes of your blog.…
What are your Company priorities, what are the big…messages that you're trying to put forth as a company?…What are your various personas, who are you…writing for, and how many personas…do you have for your blog?…Take a look at Competitor content to see…what they might be writing about.…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog