Author
Patrick Rauland
Released
7/23/2015To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce
Skill Level Beginner
Duration
Views
- [Voiceover] Hi, I'm Patrick Rauland, and welcome to WordPress Ecommerce. In this course we'll look at everything that goes into an ecommerce website. I'll start by showing you how to define your audience and create a website for a particular customer. Then I'll show you how to get customers to your site. I'll discuss various methods for attracting new customers and retaining repeat customers. There are many ways to accept payments online. I'll demonstrate various platforms and payment gateways so you can see how to accept online payments using services like Stripe and PayPal. We'll be covering all of these features plus plenty of other tools and techniques, like third party plug ins, selling on Amazon, and so much more.
Now let's get started with WordPress Ecommerce.
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Introduction
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Welcome43s
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1. Understanding Your Market
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Choosing a product to sell4m 51s
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Defining your audience3m 44s
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Organizing your products3m 57s
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2. Marketing Your Site
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3. Selling Products
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Getting paid3m 1s
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Examining your needs3m 30s
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Checking out with PayPal1m 57s
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Checking out with Stripe1m 22s
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4. Shipping, Orders, and Taxes
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Calculating shipping costs3m 25s
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Managing orders2m 57s
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Understanding taxes2m 59s
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5. Securing Your Site
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Protecting sensitive data2m 33s
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6. Using WordPress for Ecommerce
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7. Testing and Optimization
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Testing your site2m 24s
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Optimizing your site2m 50s
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Conclusion
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Next steps35s
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Video: Welcome