Why we need AMP

- [Instructor] Most days, I check out one…of my favorite websites around lunch time.…I like to see the news, articles, and comments.…And while I love the site, every time I click…a link to open a tab, there is so much stuff…on the page from ads, to polls, to widgets,…that it slows down my browser.…So much so, that I actually can't do anything…and I'm forced to sit there for a second or two.…Processing speeds have increased, but we're putting…so much on our sites, that there's still…a ton of sites that are really slow, especially on mobile.…Google's done some research.…And 53% of people will leave a site…that fails to load in three seconds.…

That's why Google is backing…the open source project called AMP, or A-M-P,…which stands for Accelerated Mobile Pages.…Think of it as a subset of HTML,…where it restricts the very slow things…from being sent to your browser.…Some websites have seen a four-times speed increase,…which is pretty amazing.…And that speed increase does all sorts…of things, like increase e-commerce conversions.…