Join Patrick Rauland for an in-depth discussion in this video Why Easy Digital Downloads (EDDs)?, part of WordPress Ecommerce: Easy Digital Downloads.
- [Instructor] If you've been in the WordPress space a while you probably already know that there are two very well known eCommerce plugins that just about everyone recommends. The first is WooCommerce, which is made for physical goods. And the second is Easy Digital Downloads or EDD, which is made for digital goods. So with WP, did some research and figured out that there are at least 34,000 EDD sites, and considering that they only work with digital goods, this is a huge percent of the market.
And what's great about this is that you're using a system that hundreds of thousands of other websites already use. That means it's very well tested with all sorts of WordPress plugins, themes, hosting environments, and at different scales as well. In addition to being tested on a whole slew of different environments, EDD does less than WooCommerce, and yes, when it comes to eCommerce, this is a good thing. The EDD development team doesn't spend any time with shipping because they don't have to. They don't have to figure out how to pack items into a box, how to integrate with zillion different shipping companies, and they don't have to create complex plugins like table rate shipping.
That means the EDD team has the benefit of focus, and they'll work exclusively on features that will help stores sell digital goods. Speaking of focus, there's one area that I always, always, always recommend EDD, and that's software. EDD is the best system to sell software. With a few premium extensions from their site you can license your software and have monthly or yearly recurring revenue. That's essential functionality for a software company, and most eCommerce platforms don't have that functionality.
One of the reasons they're so good at selling software is that EDD dog foods their own software. On the web, dog fooding means using your own tools. So EDD is distributed using EDD. If you go to their site right now and buy a premium extension you'll be using and effectively testing EDD for their team. They have huge incentives to scale EDD to get it to work with those recurring payments I talked about early and to work under every condition. EDD is also free and open source.
That means you can go to their GitHub repository, view the code, and you can even submit issues and patches. If you find a bug, you can fix it yourself. Or you can just log the bug and wait for the EDD team to take care of it. It is incredibly powerful to be able to fix your own problems and not have to wait on someone else to do it for you. And because EDD is open source, if you really want to you can custom code your own solutions or your own patches and use them just on your site even if no one else uses them.
Of course, EDD is also built on top of WordPress, which is the largest content management system out there. It's currently close to 30% of the top million sites on the internet. That is absolutely massive and it dwarfs all other content management systems. There are thousands of free themes and plugins. And of course, WordPress is very stable and it's mature. And because it's built on WordPress that means you have the best blogging platform underneath your eCommerce platform.
So it's really easy to use content marketing and search engine optimization, also known as SEO, to get people to your site. The company that makes EDD also makes AffiliateWP, which is arguably the best affiliate system for WordPress, as well as Restrict Content Pro, one of the better membership systems for WordPress. Since they're all made by the same company they have the tightest integration out there. The last reason I recommend EDD is because of the founder. Pippin Williamson is a very well known WordPress developer who has built up a loyal following of fans.
From his articles on his own site to his WordCamp talks and helping run his local WordCamp event, Pippin is fully bought into the WordPress world, which gives me a lot of confidence in the software. If you want, you can follow exactly what he's doing by listening to the Apply Filters podcast. Pippin and his co-host, Brad Touesnard, talk about very technical issues in WordPress. And it's great to hear someone talk about their business so candidly, including mistakes made and how they're going to fix them in the future. EDD has a ton of things going for it.
From the strength of the software and WordPress itself to the team that builds it and to the focus they have just on digital goods. If you want to sell digital products you can not go wrong with EDD.
- What is Easy Digital Downloads (EDD)?
- Setting up WordPress for ecommerce
- Installing EDD
- Configuring payment options
- Setting up taxes
- Adding product data
- Testing the customer experience
- Working with third-party services
- Creating reports and discount codes