Join Patrick Rauland for an in-depth discussion in this video Using native WordPress platforms, part of WordPress: Ecommerce.
- Throughout this course I've mentioned…a lot of different platforms.…In this video, we're gonna look at all the platforms…that are built on top of WordPress.…In general, the platforms that are built on WordPress…are fully-featured Ecommerce platforms,…they have user management,…they allow you to have multiple payment gateways,…live shipping quotes, digital product delivery, et cetera.…If you want a full store,…I recommend using a platform that's built on WordPress.…Many WordPress plugins are open source and GPL-licensed.…That means you can take the code…and do just about anything with it.…
The four platforms I will discuss in this video…are licensed this way.…If you don't like how the products are displayed,…you can change the code.…If you don't like the order management system,…you can rip out that code…and replace it with whatever you want.…Open source platforms give you the most flexibility.…All of the plugins I'm going to mention…use the Fremium model.…They allow you to create an entire store for free.…Advanced or niche functionality is usually paid out on.…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce