WordPress.com provides great at-a-glance site statistics showing you an overview of your site acvitity. You also have access to more detailed insights, such as how many visits your site gets, what your most popular content is, user interactions (such as comments), and regional break-downs on where your site visitors are from. Carrie gives some tips for exploring your site stats.
- [Voiceover] Here's a screen you've seen a number of times in this course. And now, I'm ready to tell you all about it. This is your stats page. It's got a lot of spiffy graphs, charts, and lists that show you how many visits your site gets, what your most popular content is, and other helpful insights. It's the perfect place to get an overview of your site's activity. The site I've been working with in this course is new, so visits are almost nonexistent, but hey, everybody's gotta start somewhere, right? Let's look around a bit. The first insight shows me my posting activity.
Since I just started, I've only got posts in the current month. But this is a great tool to visualize how frequently you publish content. The color legend also indicates the number of posts published in any one day. For example, this lighter blue was on a day where I published one post, and this darker color is for a day when I published three. You can also get overviews of your site stats by day, week, month, or years. Again, my traffic is pitiful, but the longer your website is out there, and the more regularly you publish content, you'll see these numbers grow for your site.
If I hover over the graph for today, I get some additional information, including the total number of views, and the number of unique visitors. Those two things, views, and unique visitors, are the primary data points used to measure your traffic. A view is counted when a visitor loads or reloads a page. A visitor is counted when a user comes to your site for the first time within a given period, such as a day, a week, or a month. The weekly unique visitors figure can sometimes be less than the number of your daily visitors for the same week.
That happens when the same visitor appears multiple times during the same week. You may also notice that your visitor counts lag behind your views counts, this is due to the way WordPress processes these numbers. Typically, a view is reported within a few minutes, while it can take up to a couple of hours for new visitors to show up in your stats. Moving on, I can see how many views I've had per post or page. Referrers show any traffic you're getting as a result of other websites linking to yours. When your content includes links to other sites, clicks show you which ones your visitors are clicking the most.
I can also see activity from any site authors, what countries my visitors are coming from, and any search terms used that helped a visitor get to my site. This last section provides information about any videos on your site. I do want to point out that at any time you see this little icon, an I in a circle, you can click that to get information about whatever section you're in. Going back to insights, there's some specific stats I'd like to highlight, and these are your social stats. The comments area and the followers area are a great way to get a feel for how, or if, your readers are engaging with your content by either leaving a comment or becoming a follower.
If you'd like to explore additional information about your site stats, be sure to check out the stats section in the wordpress.com support documentation.
- Creating a WordPress.com account
- Updating your profile
- Importing content
- Publishing posts
- Applying categories and tags to posts
- Inserting images, videos, and other media
- Creating a new page
- Customizing your site with themes and widgets
- Managing users, notifications, and comments
- Using WordPress.com apps
- The limits of WordPress.com and the benefits of self-hosting