Join Dayna Rothman for an in-depth discussion in this video Understanding the benefits of blogging, part of Content Marketing: Blogs.
- Now that we have the definition…for what Business Blogging is,…we also wanna understand what the benefits are.…So, first let's take a look at some great stats on blogging.…B2B marketers who blog…receive 67% more leads than those who do not.…Companies with a blog receive 97%…more links to their website.…And 81% of US online consumers trust information…and advice from blogs.…Those are some really compelling stats.…
Blogging helps you attract new buyers…at the top of your sales funnel.…So, on the left here we have an example…of a sales funnel,…and blogging really sits right at the top…before a person becomes known within your system.…So, blogging helps attract the different buyers…and customers to your company…before they even know who you are.…It helps you to establish…educational authority in your space,…which is extremely important in today's noisy world.…You wanna put yourself out there as a thought leader…and as an educator,…so that your customers will learn to trust you,…and a blog is a great way to get you there.…
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- The benefits of blogging
- Choosing a blogging platform
- Designing a blog
- Working with contributors
- Writing blog posts
- Promoting a blog
- Measuring the performance of a blog