Join Patrick Rauland for an in-depth discussion in this video Understanding the basics of Secure Sockets Layer (SSL), part of WordPress: Ecommerce.
- If you're thinking about building an e-commerce site,…you've most likely heard and thought…about the importance of security.…Security is important for three big reasons.…You can be held financially liable for stolen credit cards.…If there is ever a breach, you could be fined.…You'll lose customers' trust if there is a breach,…and having a secure-looking site,…will actually increase your conversions.…When your site is insecure, what can happen…is that any data sent from the customer's browser…to your site can be intercepted.…Many people browse and shop at coffee shops…or over other public Wi-Fi networks,…and when you're on a network like that,…anyone tech-savvy enough can intercept that data.…
It's like writing your credit card number on a postcard…and hoping that someone won't read it.…When your site is secure, it's like…sending that same information in an envelope…so no one can see the message.…Any time someone is entering sensitive information,…like credit cards or passwords,…you should make sure that that page is secure.…
To start, you need to understand the market for your product or service so you can build your website around it. So Patrick Rauland kicks off with some key questions that will help you define your audience and organize your products. He'll then help you set up a payment gateway with PayPal or Stripe, ship orders, collect taxes, and secure sensitive data. And if you weren't convinced already, Patrick reviews the benefits of WordPress ecommerce tools as well as a selection of third-party tools that integrate beautifully with WordPress. Plus, get bonus tips on marketing your new website: attracting and retaining customers and increasing the value of the average order.
- Defining your audience
- Organizing your products
- Marketing your WordPress site
- Increasing average order value
- Getting paid
- Checking out with PayPal or Stripe
- Managing and shipping orders
- Collecting tax
- Protecting sensitive data
- Using WordPress or third-party platforms for ecommerce